Evolve Spa and Boutique believes the Eagle County community deserves a place of wellness and they provide just that. From common beauty services to customized massages, Evolve has something to offer for the young, old, busy and stressed. Evolve is a place of self appreciation, professional knowledge and valuable connections. Their passion for well-being and service to others inspired us to make a lovely brand for this lovely business.
Evolve first came to us as Elements – A Day Spa. They wanted to be rebranded as the new and improved Evolve boutique and Spa. Evolve wanted their brand to stand out through it’s warming environment and 18 years of experience that brings knowledgeable information to customers. To do this, we took time to discover the goals and focus areas of each target market demographic and honing down on Evolve’s characteristics such as vibe and personality. With our base comprised of meaningful brand promises, mission statement and slogan, we developed a logo that reflected the calming, classy, professional boutique. Our circular mark represents community and commitment which Evolve deeply respects. The symmetrical leaf within the circle symbolize respect for life and organic, health-conscious decisions. For typography, we kept the font light and lowercase in order to convey a relaxing, stress-free environment.
For the website, we made it simple for customers to easily review services and book them. It was also important for Evolve to be able to constantly provide updates and offers to its web viewers. Through easy management and page layout, we were able to accomplish this internally and on the customer-facing side.
ClientEvolve Spa and BoutiqueServicesBrand, Web DesignYear2017Linkwww.evolvespa.me
