Allure Academy is a school of Cosmetology Arts located in Eagle, Colorado, serving the Vail Valley and Glenwood Springs. Allure helps students launch their career by offering manageable and affordable opportunities to reach their goals. Allure’s desire to grow the professional lives of many individuals made us want to work with them right away!
Owner, Jill, wanted a brand that would reflect Allure’s services in a gender neutral way. Jill also wanted to express herself through the brand, displaying her faithfulness to her students and pure business practices. So for the logo mark, we used a simplistic representation of a lotus flower: symbolizing purity, prosperity and beauty. As a school focusing on beauty careers, this mark successfully represented Allure. Jill also has a branch of the academy that offers actual beauty services to the public: Allure Studio. For this sister logo, we kept the lotus symbol and typography but simply changed the name and the core colors. For the website, we created a simple site that is easy to navigate for prospective students and helps them easily find information about the programs.
ClientAllure AcademyServicesBrand, Web DesignYear2017Linkallure.academy
